Nowadays, it’s hard to get through a week without hearing something in the news about Artificial Intelligence (AI).
Applications such as ChatGPT, Microsoft CoPilot, Google Gemini and Apple Intelligence are gaining attention and gaining users at an ever-increasing rate.
AI is technology that enables a computer to think or act in a more ‘human’ way. It does this by taking in information from its surroundings, and deciding its response based on what it learns or senses.
Examples of what it can do are seen regularly in the media – sometimes in a negative context such as fake news. However, there are lots of positive aspects too – aspects that could potentially be beneficial to your business.
How can I use AI in a business context?
- It can act as your Virtual Assistant, writing documents for you, creating presentations and even taking meeting notes which are then summarised into actions.
- It can automate repetitive tasks such as data entry and sending invoices – saving time and cost and reducing the risk of error.
- It can quickly analyse data to identify and predict trends, which can help you make informed business decisions.
- It can help you deliver a more personalised experience to your customers, based on previous interactions and previous services they have used.
- It enables you to use a ‘Chatbot’ – an online messaging system through which a computer responds to customer queries. The aim is to make the customer feel they are communicating with a human.
The benefits of AI applications will differ from business to business but it’s definitely time to consider what value they might bring to yours!